Just consider it that a post submitted to Instagram, TikTok, or Twitter and etc belongs to these corporations, rather than the creator who posted it. And the monetization goes predominantly to these corporations as a result.
In contrast, according to the DeSO protocol, DeSO stores all of its data on a public blockchain, which means that anyone in the world can run a node that exposes their own curated feed. Today, bitclout.com operates one such node, but there are over 100 other projects running nodes and building apps on DeSo Blockchain as well.
DeSo, short for "decentralized social," is the first and only blockchain custom-built from the ground up to power and scale a new category of decentralized social applications to one billion users.
DeSO holds much promise for value creation.
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